Advisory for StartUps

We have been expecting you!

Solving niche challenges startup businesses face.


“If there's a book that you want to read, but it hasn't been written yet, then you must write it.”

Mark Twain

Inspiring startup entrepreneurs to reach their business potential.

Being an entrepreneur is tough enough. But you don’t have to go it alone.  Working together to take your startup to the next level.

DNA Startup brings highly specialised expertise, methods and skills that startup organisations may be lacking, need more of, or want to explore.


Startups come to us to diagnose, prescribe and remedy their new business related challenges. Ultimately creating impact for shareholders and owners by leaving behind something of lasting value.


How can we help your startup?

Improving startup business performance by solving challenges, creating value, and maximising growth.


Startup business advisory

Imparting methods to create opportunities and cope with future challenges. Business advisory services that solve niche business challenges Startups face


 Inspiring, equipping, and introducing entrepreneurs to a better way of work. Improving your business by helping you win more business, win over those clients/customers YOU choose to have, do business differently, and break away from the traditional business approaches that are limiting your impact potential.

Join the startup community

A carefully and meaningfully created community of like-minded Startup businesses.

A genuine, professional, quality driven community bound together by the same values and beliefs on building a dream business, one that can change the world.

Startup consulting

Helping minds and hands to get the job done.  From strategy, research and ideation through to design, development, growth hacking, we connect you with the talent to contribute to actualising your Startup vision.  Hand picked specialist experts that can hit the ground running. Let us connect you.


Consulting to a Design Team within a Management Consulting Firm for their Retail Client.

UX Maturity Assessment

Roadmap for the setup of a UX competency


You're invited

Calling all startup organisations!

Join us on the journey of design-led business discovery. 


We share our tips, tricks, and business hacks to solve challenges you may be facing now, or in the future.



DNA for DESIGN podcast

DNA for StartUps

A podcast for professionals who want to make a living while they’re making a difference.

We discuss solving niche challenges startups face and living a fulfilling life.

Join fellow entrepreneurs exploring how they can build and run their dream startup..

Join us for a conversation


The Business of StartUps.