We are DNA StartUps

Equipping startups to prosper in the booming creative economy.

 

You know what? We’ve been there too! We’ve been stuck. StartUp stuck. That is why DNA StartUp sexists. We realised almost every creative entrepreneur faces the same startup challenges. 

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We come from the management consulting fraternity of helping corporate companies grow and be better. We got sucked into using traditional ways to grow their clients' startup. We got stuck in the corporate rat race and became aware of how un-human startup had become.  Over engineered business methodologies, corporate politics, operational red tape, hierarchical and ego driven decision making. . . . . it nearly broke us! 

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Business people ourselves, with experience in both the creative domain and startup, we decided we needed to be part of the change we weren’t seeing.  We discovered that we weren’t alone in our dissatisfaction with the status quo of the startup world.  We used that initial motivation and inspiration, that original spark to try something new, for those we are most passionate about - creative entrepreneurs!

 

DNA StartUps was born

We give startup access to best-in-class startup advisory.  A place to go equipped with real world experience that can advise, partner, mentor and upskill their startup, so that they can learn at their own pace and have sought after skills to be the best in their startup.

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Our Manifesto
We will specialise.

We will replace presentations with conversations.

We will diagnose before we prescribe.

We will rethink what it means to sell.

We will do with words what we used to do with paper. We will be selective.

We will build expertise rapidly.

We will hold our heads high.

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Who started this?

DNA StartUps was founded by Candice Ruckstuhl and Alan Williams who both foster the entrepreneurial creative spirit.

 

They were encouraged to create DNA StartUps after realising the fading of the creativity in today's make-it-cool-and-ship-it-now culture.  It became obvious that the last thing the world needed was another design agency or consulting fraternity fighting for attention. The interests and nature of these we-can-do-that-too-generalist institutions will never align with our actual quality of life or beliefs.