top of page
This site was designed with the
.com
website builder. Create your website today.
Start Now
DNA StartUps
About
Learn
Solutions
Connect
More
Use tab to navigate through the menu items.
startups@dna.co.za
Videos
All Videos
Play Video
Play Video
05:00
Design for business
It is time for a revolution in the business world, and it's up to businesses in design to introduce it. This new way, the design led mindset, will shape what type of business you are, how you respond to change, how you evolve and what it feels like for customers/clients, employees, suppliers, or partners to connect with your business. We say there is only one way. We believe design IS the new way.
Play Video
Play Video
01:01
Craftspeople
We believe there’s a craftsperson in all of us. So join us on a quest. To uncover the skills and mindset that build our society. One craftsperson at a time.
Play Video
Play Video
00:52
Your life's work
To do great work you need to feel that you make a difference. That you’re part of something important. This doesn’t mean you have to find a cure for cancer. It’s just that your efforts need to feel valuable. You want your customers, employees and vendors to say: this makes my life better. You want to feel that if you stop doing what you do, people would notice. You don’t have forever. This is your life’s work. Don’t wait around for someone else to make the change you want to see. Don’t think it needs a huge team to make that difference. It starts with you. If you’re going to do something, do something that matters. You can destroy old models in your industry that has been around forever.
Play Video
Play Video
01:02
How to ask for help
I have mentors! When i am stuck on a problem and need their help i take the time to write down a good yet short description of my problem before i reach out to them. I highlight the context, the problem the options and thoughts on each. i make it as concise as possible so as to not waste their time. Before i send it i imagine what they will say. Then i update what i wrote to address some of the obvious points in advance. i think about what they have said in the past. I think about what i have learnt from them in the past. Then, often i realise i don't need to bother them because the answer is now clear. I might email them to thank them for their continued inspiration. Truth be told. I have never spoken to any of my mentors. They don't even know they are my mentors. And perhaps they don't even know i exist.
Play Video
Play Video
00:48
A Human Centered Mindset
Human Centered Design is more of a mindset than a toolkit. It’s as simple as changing your mindset. It’s not some 1-2-3 sequence but instead a blind process. Put aside the notion that design is a self-contained act that begins towards the end of a product/service design lifecycle. It is instead a way of looking at creating a solution. The toolset will vary from design to design. It’s the mindset of the designer that will be the killer advantage.
Play Video
Play Video
04:25
How to become more confident in speaking with clients
Always searching for the right words to say so that you can sound smart? No one ever impressed and sounding like someone who didn't really know what they're doing? Yet, behind the scenes you are very confident in what you do and your have good skill at your profession? You know your craft but you just have a hard time articulating your thoughts. Especially in real time conversations with others. We share a few simple things that can help you find your way and BE more confident.
Load More
bottom of page