To do great work you need to feel that you make a difference. That you’re part of something important. This doesn’t mean you have to find a cure for cancer. It’s just that your efforts need to feel valuable. You want your customers, employees and vendors to say: this makes my life better. You want to feel that if you stop doing what you do, people would notice. You don’t have forever. This is your life’s work. Don’t wait around for someone else to make the change you want to see. Don’t think it needs a huge team to make that difference. It starts with you. If you’re going to do something, do something that matters. You can destroy old models in your industry that has been around forever.
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