Apply what you preach

Consider mastering these 4 Service Design techniques in your own creative business:

1. Interviewing

2. Workshop facilitation

3. Storytelling

4. Rapid prototyping

Prototyping is the thing that sets designers apart. We have the gift of making intangible ideas tangible. Whether via a sketch, a cardboard mockup or even a digital wireframe. It is a way of telling a story. Everything we create starts out as a sh*tty draft. And that's okay. Tim Brown said: Make things in order to think rather than thinking what to make.

How? Challenge yourself to make a prototype and take it to every meeting you attend. Use that to tell your story.